Travels and tours are veritable arm of the
hospitality industry but have been maligned over time and relegated to the
background. Not minding the fact that this was not on my mind when I left Lagos
on Friday for my nephew's wedding in Akure, it is vital we spend some time in
evaluating the pathway to the hospitality industry. By 2pm I was already at
Berger enroute my destination, when I checked my dashboard clock some few
meters after the redemption camp gate it was 6:15pm! You can do the summation
of the unproductive hours spent in the convention inspired human and vehicular traffic.
The logical route to Akure would have been
through Ibadan and Ilesha, but we were told that the Osun State border has been
sealed off because of the gubernatorial election. So we detoured at Sagamu and
took on the infamous Benin-Ore road. Travelling on that road at daytime is
risky enough; embarking on such trip at night and on that treacherous road is
suicidal. From the deplorable condition of the road to the presence of heavy
duty trucks, they all contributed to making the journey a harrowing experience.
By 11:15pm, when we finally arrived at Akure, the car’s suspension and train
system was already on edge.
For a country that has been spending resources
in attracting foreign investors and have a non-committed policy towards developing
the hospitality industry, our preparation to host the expected foreign
investors appear inadequate. Without a good road network and a set standard in
the industry, we seem to have put the cart before the horse in our attempt to
market our tourist attractions, expose the hotel industry to massive fund injection
and technical expertise. Under the above mentioned appalling conditions, it
will be a herculean task convincing the outside world of our seriousness towards
social and infrastructural developments.
Awareness of our tourists’ attractions spread
all over the country from Ikogosi cold and warm spring fountain to the Obudu
cattle ranch is very low. So also is our interest in visiting these sites.
Travels and tours within the country in comparison to our foreign pleasure
trips stand at a 20:80 ratio. And this is due more to the state of our
infrastructure than any patriotic zeal. The hotels in the country have not
fared any better, as discrepancy in service delivery standards across hotels is
quite noticeable. In the civilized world, service delivery in hotels is almost
the same and where you will notice difference will be in terms of
infrastructure and amenities which is proportionally tied to rates and hotel
classification.
On a last note, we must rid our society of
spiritual slavery, physical developmental abuse and overbearing governmental insensitivities.
Until then.
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